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How to Say It: Marketing with New Media |
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| Book: Paperback | 7.08 x 9.25in | 240 pages | ISBN 9780735204324 | 02 Sep 2008 | Prentice Hall Press | 18 - AND UP |
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The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
Read Lena Claxton and Alison Woo's posts on the Penguin Blog.
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Launch into the New Year with fresh and innovative ideas for creating a brand new you.
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